(S)marketing, the smarter way to gain new customers. I have never been a fan of playing the ‘numbers game’ when it comes to marketing. With budgets becoming ever tighter, and return on investment becoming even more critical, being smart with your marketing is more important than ever. In order to promote your business or service,
Understanding colour matching on web sites and brochures. In this post, we are going to explore the differences between RGB and CMYK colour profiles. The first problem is trying to match a printed colour to that displayed on a screen. A printed item REFLECTS light and the screen PROJECTS light– meaning the eye receives the light in a
Understanding Print: Digital vs Litho In the ever-changing world of technology, nothing stands still for long… the world of print is no exception. With the advent of 3D printing, there is even more scope to think outside the box. Our Print Management Service ensures the best print company and best print technology for the job.
What makes a ‘good’ logo design ‘great’ ? As a newbie graphic designer learning my trade, I remember my boss at the time teaching me about the ‘Seven Commandments of Logo Design’. I had never been taught these at art school, so I’m guessing this is more about ‘good practice’, than what’s on the curriculum as such.
Marketing through a recession The coming months and years are going to be challenging for British businesses. Leaving the ‘rights’ and ‘wrongs’ of BREXIT behind us, one thing we all know for sure, is things ARE going to change. Forward thinking businesses will be planning for this change now, strategising their marketing plans… Time to
Your logo design is not your brand To suggest, ‘your logo is your brand’, would be to suggest, ‘your nose is your face’ – Quite clearly, this isn’t the case. Your face is unique to you, because of the way all the elements work together… Your brand works in exactly the same way. The eyes,
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