SEO is a dark art. No-one is really sure how Google creates its search algorithms, but there are a few basic rules that should always be adhered to. If any company says they can guarantee getting you to the top of the organic search engines, be suspicious. Without paying to appear there through advertising, there
As I approach 30 years in business, I reflect on the industry that was, and the industry as it stands today. Most notably, the biggest change has to be how the working environment changed from a technical, often laborious job, with Magic Marker mock-ups, typesetting, Letraset lettering, PMT cameras, Rotring (rOtring) pens, (which would be
I’m not going to deny that a design should be aesthetically pleasing, (and relevant to the market it’s trying to attract). But, a truly effective piece of communication design is only as good as the THINKING behind it. If the design doesn’t communicate the keys benefit to the reader, the design becomes purely decorative. As
What are Vector files, and why should we use them? Bitmap files, (such as jpeg and tiff files), are made up of tiny squares, called pixels. These squares increase in size as an image is enlarged, resulting in pixelation. Vector files are made up of editable paths, allowing scaling, with no loss of quality. At Creative
In this blog, I will explore the reasons for rebranding your business, and when you should do it. Your corporate identity is often the first point of contact customers will have with your business… It needs to leave a positive impression. Rebranding as a business matures Businesses often have inadequate budgets to assign to brand
Top 10 Tips to get the most from your Designer Effectively briefing your graphic designer will dramatically increase the success of your campaign. These are my Top 10 Tips for getting the most from your designer. 1. Know your target audience Specific is terrific. First and foremost, the designer needs to understand the market they need to communicate
(S)marketing, the smarter way to gain new customers. I have never been a fan of playing the ‘numbers game’ when it comes to marketing. With budgets becoming ever tighter, and return on investment becoming even more critical, being smart with your marketing is more important than ever. In order to promote your business or service,
Understanding colour matching on web sites and brochures. In this post, we are going to explore the differences between RGB and CMYK colour profiles. The first problem is trying to match a printed colour to that displayed on a screen. A printed item REFLECTS light and the screen PROJECTS light– meaning the eye receives the light in a
Understanding Print: Digital vs Litho In the ever-changing world of technology, nothing stands still for long… the world of print is no exception. With the advent of 3D printing, there is even more scope to think outside the box. Our Print Management Service ensures the best print company and best print technology for the job.
What makes a ‘good’ logo design ‘great’ ? As a newbie graphic designer learning my trade, I remember my boss at the time teaching me about the ‘Seven Commandments of Logo Design’. I had never been taught these at art school, so I’m guessing this is more about ‘good practice’, than what’s on the curriculum as such.
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