As I approach 30 years in business, I reflect on the industry that was, and the industry as it stands today. Most notably, the biggest change has to be how the working environment changed from a technical, often laborious job, with Magic Marker mock-ups, typesetting, Letraset lettering, PMT cameras, Rotring (rOtring) pens, (which would be
I’m not going to deny that a design should be aesthetically pleasing, (and relevant to the market it’s trying to attract). But, a truly effective piece of communication design is only as good as the THINKING behind it. If the design doesn’t communicate the keys benefit to the reader, the design becomes purely decorative. As
In this blog, I will explore the reasons for rebranding your business, and when you should do it. Your corporate identity is often the first point of contact customers will have with your business… It needs to leave a positive impression. Rebranding as a business matures Businesses often have inadequate budgets to assign to brand
Top 10 Tips to get the most from your Designer Effectively briefing your graphic designer will dramatically increase the success of your campaign. These are my Top 10 Tips for getting the most from your designer. 1. Know your target audience Specific is terrific. First and foremost, the designer needs to understand the market they need to communicate
Understanding colour matching on web sites and brochures. In this post, we are going to explore the differences between RGB and CMYK colour profiles. The first problem is trying to match a printed colour to that displayed on a screen. A printed item REFLECTS light and the screen PROJECTS light– meaning the eye receives the light in a
What makes a ‘good’ logo design ‘great’ ? As a newbie graphic designer learning my trade, I remember my boss at the time teaching me about the ‘Seven Commandments of Logo Design’. I had never been taught these at art school, so I’m guessing this is more about ‘good practice’, than what’s on the curriculum as such.
Your logo design is not your brand To suggest, ‘your logo is your brand’, would be to suggest, ‘your nose is your face’ – Quite clearly, this isn’t the case. Your face is unique to you, because of the way all the elements work together… Your brand works in exactly the same way. The eyes,
Creative Services Limited
Registered in England & Wales. Number 2659878