As I approach 30 years in business, I reflect on the industry that was, and the industry as it stands today. Most notably, the biggest change has to be how the working environment changed from a technical, often laborious job, with Magic Marker mock-ups, typesetting, Letraset lettering, PMT cameras, Rotring (rOtring) pens, (which would be
I’m not going to deny that a design should be aesthetically pleasing, (and relevant to the market it’s trying to attract). But, a truly effective piece of communication design is only as good as the THINKING behind it. If the design doesn’t communicate the keys benefit to the reader, the design becomes purely decorative. As
What are Vector files, and why should we use them? Bitmap files, (such as jpeg and tiff files), are made up of tiny squares, called pixels. These squares increase in size as an image is enlarged, resulting in pixelation. Vector files are made up of editable paths, allowing scaling, with no loss of quality. At Creative
Top 10 Tips to get the most from your Designer Effectively briefing your graphic designer will dramatically increase the success of your campaign. These are my Top 10 Tips for getting the most from your designer. 1. Know your target audience Specific is terrific. First and foremost, the designer needs to understand the market they need to communicate
(S)marketing, the smarter way to gain new customers. I have never been a fan of playing the ‘numbers game’ when it comes to marketing. With budgets becoming ever tighter, and return on investment becoming even more critical, being smart with your marketing is more important than ever. In order to promote your business or service,
Understanding colour matching on web sites and brochures. In this post, we are going to explore the differences between RGB and CMYK colour profiles. The first problem is trying to match a printed colour to that displayed on a screen. A printed item REFLECTS light and the screen PROJECTS light– meaning the eye receives the light in a
Understanding Print: Digital vs Litho In the ever-changing world of technology, nothing stands still for long… the world of print is no exception. With the advent of 3D printing, there is even more scope to think outside the box. Our Print Management Service ensures the best print company and best print technology for the job.
Your logo design is not your brand To suggest, ‘your logo is your brand’, would be to suggest, ‘your nose is your face’ – Quite clearly, this isn’t the case. Your face is unique to you, because of the way all the elements work together… Your brand works in exactly the same way. The eyes,
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