SEO is a dark art. No-one is really sure how Google creates its search algorithms, but there are a few basic rules that should always be adhered to. If any company says they can guarantee getting you to the top of the organic search engines, be suspicious. Without paying to appear there through advertising, there
As I approach 30 years in business, I reflect on the industry that was, and the industry as it stands today. Most notably, the biggest change has to be how the working environment changed from a technical, often laborious job, with Magic Marker mock-ups, typesetting, Letraset lettering, PMT cameras, Rotring (rOtring) pens, (which would be
Top 10 Tips to get the most from your Designer Effectively briefing your graphic designer will dramatically increase the success of your campaign. These are my Top 10 Tips for getting the most from your designer. 1. Know your target audience Specific is terrific. First and foremost, the designer needs to understand the market they need to communicate
Marketing through a recession The coming months and years are going to be challenging for British businesses. Leaving the ‘rights’ and ‘wrongs’ of BREXIT behind us, one thing we all know for sure, is things ARE going to change. Forward thinking businesses will be planning for this change now, strategising their marketing plans… Time to
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