It’s the thinking behind the design that really counts…

I’m not going to deny that a design should be aesthetically pleasing, (and relevant to the market it’s trying to attract). But, a truly effective piece of communication design is only as good as the THINKING behind it. If the design doesn’t communicate the keys benefit to the reader, the design becomes purely decorative.

As one of south Wales’ longest established design companies, Creative Services understands that a fundamental part of the design process is establishing what we are trying say, not just how we want it to look. The reader should be able to understand the message behind the communication piece, even if produced in a different language.

We’ve all heard the adage, “A picture speaks a thousand words” – well, conversely, the wrong image will end up speaking gobbledygook to your potential customers.

If you are not getting the results you might have expected from your marketing budget, ask yourself whether too much emphasis is on design, rather than function. If you would like to discuss how Creative Services would do things differently, get in touch, we’d love to hear from you.

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