Printing Masterclass

Understanding Print: Digital vs Litho

In the ever-changing world of technology, nothing stands still for long… the world of print is no exception. With the advent of 3D printing, there is even more scope to think outside the box. Our Print Management Service ensures the best print company and best print technology for the job.

Traditionally, digital printing has been used when both budgets and time scales are tight. Certainly nothing much has changed in this respect, but digital printing has so much more to offer than just a ‘get out of jail free’ card.

Did you know, with digital presses you can personalise every aspect of the print-run? That isn’t just the text, you can also replace photos and logos too, creating the ultimate personalised mail shot!

However, digital printing does have it’s limitations. Digital printing presses use CMYK (process) inks – which isn’t a problem with most jobs. But should you require a specific colour, known as a Pantone Reference, the digital process isnt for you. Less than a third of Pantone Colours have an accurate CMYK equivalent. Litho presses overcome this problem by printing a fifth ‘Pantone’ colour, (known as a spot, or special, colour), along side the CMYK colours. Another downside is that digital presses tend to be limited to an SRA3 sheet size – which basically means A3 with bleed.

So in summary, use digital when printing:

  • Short print-runs, i.e. from 1 to 1000 copies
  • A flat sheet size of up to A3, i.e. A4 brochures
  • CMYK without specific Pantone colours
  • Fast turnaround
  • Personalised information

Use litho for printing:

  • Anything with spot colours
  • Longer print-runs, in excess of 1000 copies
  • Documents with a flat sheet size in excess of A3, i.e. folders with pockets

To get the most from your printing budget, call Creative Services on 029 2115 0013, or complete the form below. Our FREE print audit could save you in excess of 20% on your annual printing costs.

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