Colour spectrum chart

Vector files vs Bitmap files

What are Vector files, and why should we use them? Bitmap files, (such as jpeg and tiff files), are made up of tiny squares, called pixels. These squares increase in size as an image is enlarged, resulting in pixelation. Vector files are made up of editable paths, allowing scaling, with no loss of quality. At Creative

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404 Page Graphic

When is the right time to rebrand?

In this blog, I will explore the reasons for rebranding your business, and when you should do it. Your corporate identity is often the first point of contact customers will have with your business… It needs to leave a positive impression. Rebranding as a business matures Businesses often have inadequate budgets to assign to brand

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Fitness image showing dumbbells

Is your logo design pulling its weight?

What makes a ‘good’ logo design ‘great’ ? As a newbie graphic designer learning my trade, I remember my boss at the time teaching me about the ‘Seven Commandments of Logo Design’. I had never been taught these at art school, so I’m guessing this is more about ‘good practice’, than what’s on the curriculum as such.

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