Colour spectrum chart

Vector files vs Bitmap files

What are Vector files, and why should we use them? Bitmap files, (such as jpeg and tiff files), are made up of tiny squares, called pixels. These squares increase in size as an image is enlarged, resulting in pixelation. Vector files are made up of editable paths, allowing scaling, with no loss of quality. At Creative

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Briefing Designers – My Top 10 Tips

Top 10 Tips to get the most from your Designer Effectively briefing your graphic designer will dramatically increase the success of your campaign. These are my Top 10 Tips for getting the most from your designer. 1. Know your target audience Specific is terrific. First and foremost, the designer needs to understand the market they need to communicate

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