404 Page Graphic

When is the right time to rebrand?

In this blog, I will explore the reasons for rebranding your business, and when you should do it. Your corporate identity is often the first point of contact customers will have with your business… It needs to leave a positive impression. Rebranding as a business matures Businesses often have inadequate budgets to assign to brand

Read More »
Fitness image showing dumbbells

Is your logo design pulling its weight?

What makes a ‘good’ logo design ‘great’ ? As a newbie graphic designer learning my trade, I remember my boss at the time teaching me about the ‘Seven Commandments of Logo Design’. I had never been taught these at art school, so I’m guessing this is more about ‘good practice’, than what’s on the curriculum as such.

Read More »
abstract face image

Logo design vs Brand Identity

Your logo design is not your brand To suggest, ‘your logo is your brand’, would be to suggest, ‘your nose is your face’ – Quite clearly, this isn’t the case. Your face is unique to you, because of the way all the elements work together… Your brand works in exactly the same way. The eyes,

Read More »