Briefing Designers – My Top 10 Tips

Top 10 Tips to get the most from your Designer

Effectively briefing your graphic designer will dramatically increase the success of your campaign. These are my Top 10 Tips for getting the most from your designer.

1. Know your target audience

Specific is terrific. First and foremost, the designer needs to understand the market they need to communicate with, because different target audiences will react to different prompts.

2. Know your Strengths

Why should people buy from you? Your customers buy from you for a number of reasons. It could be price, experience, location, personality or product.

3. Understand the benefits

What is the single most important benefit that will appeal to your target audience? Understanding the benefits will mean you communicate more clearly why they should be using you. Include also secondary benefits, (i.e. The product is so effective, it allows you to spend more time with your friends and family).

4. Understand your core message

Make clear what you are trying to achieve. People don’t want to ‘read between the lines’, so be concise – if you want them to call, or visit your website, tell them.

5. How do you want to be perceived?

‘Tone of voice’ is essential to communicating successfully with your target audience. Decide whether you want to appear authorative, or friendly.

6. How does this project fit in with your other marketing activities?

Will this project feed in to any other existing, (or planned), marketing activities?

7. Background information

Ensure the designer has all the information they need. Assume they know nothing about your business, product or service.

8. Have a budget

Tell your designer how much you have to spend. Don’t expect champagne results on a soda budget. Most designers will be flexible with their rates if there’s the prospect of more work in future… Communicate this.

9. Be realistic

Designers can perform miracles, but generally only one at a time. Give your designer time to work their magic.

10. Agree dates and responsibilities

Detail who is doing what, by when, and what happens next.


You can download our FREE BRIEFING GUIDE by clicking on this link.

if you would like to discuss a forthcoming project, please get in touch, by calling 029 2115 0013 – or complete the form below, and we’ll be in touch.


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